The New-Style Super NES was designed by Lance Barr, who previously designed the North American versions of the NES, and Super NES, as well as the redesigned NES. Released at a lower price point, Nintendo marketed it as an entry-level gamer's system for customers who were on a budget and who may have been put off by the higher price of other more modern systems such as the Nintendo 64, Sega Saturn and PlayStation. Nintendo marketed the system in North America simply as the "Super Nintendo Entertainment System", just as the company had done the original SNS-001 model.